Inbound Marketing Agency
Why Inbound Marketing?
Inbound marketing warrants better return of investment than traditional (outbound) marketing. Whether your company is big or small, inbound is 10 times more effective for increasing:
- Website traffic
- Lead generation
- Sales
- Customer loyalty
What is Inbound Marketing?
Unlike traditional outbound marketing tactics (advertisement, press releases, etc.) that interrupts and tries to reach as many people as possible, wherever possible, inbound marketing is about touch qualified people when they’re already looking for answers actively.
It’s not about forcing your message on people but making it easier to find when they need it. It’s about educating people to take informed purchase decisions. The smartest buyers are best.
In inbound marketing we play this using a calculated mix of website optimization, content creation, SEO, email marketing, lead generation, and social media marketing in a way that makes your prospects comfortable.
The Inbound Methodology
By aligning marketing strategy with your prospect’s pain points, you’ll begin to organically attract traffic you can convert, close, and delight over time through the inbound marketing methodology.
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing”
GUY KAWASAKI
This is the path most customers naturally follow when starting a relationship with a brand:
Attract
People may be a stranger to your business. You have to build awareness, reach new audiences, and draw new traffic to website.
Interact
Once you have people there as visitors, the goal is to get them to share their contact information for future marketing actions.
Delight
You’ve got to keep relationship alive to foster business repeated, referrals, and positive reviews. This is how to earn loyal customers and promoters.
How Bannister Global Helps You
Effective inbound marketing programs start with a partner to run the following:
